brand communication, the design, construction and management of the brand - ed.25

DIPARTIMENTO DI DESIGN

From 20/10/25 to 31/10/2025: Didactic activities preparatory to the Specializing Master to fill any gaps in training. No CFUs will be awarded. From 03/11/2025: didactic activities with the award of CFU for the whole class. The master develops professionals in strategic brand communication through the study of skills in the following functions: Account, Strategic Planner, Media Planner, Brand Strategist, Brand Manager, and Communication Manager.

The Specialized Master's aims to train individuals capable of coordinating communication projects and developing brand strategies, with a strong foundation in strategic, creative, and design skills. Graduates will be prepared for roles in agencies and corporate communication departments, including positions such as Account Manager, Strategic Planner, Media Planner, Brand Strategist, Brand Manager, and Communication Manager. The curriculum covers all aspects of communication projects, with a particular emphasis on the skills required to build and manage brands. Specifically, participants will develop strong envisioning capabilities and gain both practical and theoretical knowledge essential for addressing all aspects of strategic brand design in an ever-changing market. This will be accomplished through an integrated approach that combines design, marketing, and communication. The faculty, composed of over 50 members, represents the excellence of Politecnico di Milano and the affiliated UNA companies, specializing in management, media, strategy, and creative communication. The program also features renowned national and international guest speakers, alongside industry professionals. The program grants participants 60 CFU credits upon completion.

The Specializing Master is reserved for candidates in possession of a University Diploma or a Bachelor or Master of Science. Equivalent foreign qualifications in their respective University systems will be considered for foreign candidates. The selections will take place in chronological order with respect to the date of receipt of the application, until all available places are exhausted.

Milan

Director: MARIANA CIANCIA

Co-Director: MARCO RONCHI

POLI.design S.c.r.l.

VIA DON GIOVANNI VERITA' 25

20158

MILANO

Dott.ssa ELISA PICCINI

0223997297

selezioni@polidesign.net